FIRSTHABIT
The Legacy That Lasts
The Legacy That Lasts
Every great habit begins with education.
To nurture Next-Generation pioneers
High-End ContentThe best education experts insist on the best educational content.
Good content leads to
Good education
Guided by the belief that “Great content leads to Great education,” FIRSTHABIT was founded by content experts recognized in South Korea’s fiercely competitive education market. The K-edu content sector accounts for nearly 3% of Korea’s GDP, reflecting its massive scale and intensity, and is already renowned worldwide for its high standards and achievements. Within this environment, we have built unmatched expertise and now design global curricula and world-class learning resources.
Innovative TechnologyAI experts building a proprietary framework for the future of education.
Innovative AI for the future of
education.
CHALK AI is FIRSTHABIT’s proprietary education-focused model, powered by OntolOS, our unique framework. By combining content expertise with AI technology, CHALK AI replicates the cognitive flow and teaching style of top instructors while tracking each learner’s knowledge in real time.
This enables interactive and visually immersive conversational lectures as well as 24/7 personalized coaching services. In addition, CHALK AI supports mobile, tablets, PCs, and IoT devices, providing a seamless, connected learning environment anytime, anywhere
High-End Education
for a High-End Future
Preparing to nurture talent that aligns with the spirit of the times In a rapidly changing era, we present a new educational paradigm—one supported by a refined, high-end education system—to cultivate individuals who can thrive in today's world.
AI-powered, learner-
centered innovation
AI-Powered Personalized Learning Innovation Rather than merely providing information, we create a space and flow that enables immersive learning, offering a new educational experience. Leading in the AI and robotics era, we provide innovative education that meets the demands of the times.
Ontolos – AI-Based
Learning Engine
Ontolos is the core technology of First Habit Powered by ontology-based AI that combines educational precision with flexible responsiveness, it provides optimized answers and clear solutions anytime, anywhere.
Multi-Device
Learning Environment
Learning that fits any device Tablets, smartphones, personal computers, robots, and even car displays—our platform offers a cohesive environment where learners can study alongside AI across all devices.
HistoryCreating Thinkers Who Will
Shape the Future
OUR HISTORY
2017
Launched question and lecture content businessFOUNDATION
2019
Developed question/lecture analysis systemTECHNOLOGY
2020
Researched learning data and automation programsTECHNOLOGY
2021
Developed sample learning management systemTECHNOLOGY
2023
Launched Mid-Champs, Panorama prototypePRODUCT • MAR
Developed AI-powered learning management
system sample, Established AI Research LabTECHNOLOGY • SEP
Released Product 1.0: My Algorithm (Prototype Version)PRODUCT • DEC
2024
Developed V1 AI EngineTECHNOLOGY • MAR
Released Product 2.0: CoachON
(Closed Beta Version)PRODUCT • JUN
Developed Educational Content
Analysis System (TEC) and filed 3 patentsTECHNOLOGY • JUL
Joined MIT CSAIL AllianceTECHNOLOGY • AUG
Ended Product 2.0: CoachON Closed Beta (Korea/US)PRODUCT • SEP
Developed V2 AI EngineTECHNOLOGY • OCT
2025
Launched Product 3.0: CHALK
(Open Beta Version)PRODUCT • JAN
Participating in CES 2025PRODUCT • JAN
Completed OntolOS Framework V1TECHNOLOGY • MAR
Developed V3 AI EngineTECHNOLOGY • MAR
Conducted Blind Test of LecturesVALIDATION / PRODUCT • JUN
Filed 3 US PatentsTECHNOLOGY / IP • SEP
2026
Participating in CES 2026PRODUCT • JAN
Official Launch of Product 4.0 : CHALK
(First full-scale version)
─ A simultaneous launch in Korea and the USPRODUCT • MAR
Released OntolOS Framework V2TECHNOLOGY • MAR